IFWTWA Press Trip and Conference Chairs Maralyn D. Hill and Michelle M. Winner have long realized the value of committment and connection.
They make it a priority to form lasting relationships with the CVBs , Tourism Bureaus and Press Trip hosts around the world. It is a valuable relationship both entities have nurtured during the trip planning phase sometimes for over a year or two! So why not stay in touch? As Maralyn says: "We develop a strong loyalty to our hosts when they are representing such outstanding talent/product and continue to do all we can to keep promoting them. They invested time, effort and money in us, and we want to make sure they get all the publicity they can."
A scant two weeks ago, Maralyn 's associate Joan Joffa, a great friend of the IFWTWA and one of the stellar product placement reps. that fill the IFWTWA "Conference at Sea" goodie bags, asked if the IFWTWA knew of some specialized product for the recent Matt Damon fete in Hollywood.
Well the rest was easy. Both Maralyn and Michelle immediatly contacted Sue Price at SOMARK PR and she took the lead it and ran with it. They were delighted that Sue responded to this opportunity for Southern Oregon and her clients so rapidly and contacted Joan. Sue also organised the production schedule and shipping to Joan in what is best described as a "quick and dirty" turn around!
As Maralyn says so eloquently,"Joan Joffa is a gem for supplying gifts for exceptional occasions--Inaugural to Oscar parties. Her events prove to be exceptional investments for those she selects to use. Congratulations to Southern Oregon for seeing the need to market." Sue also commented that Joan waived the usual placement fees for product and Southern Oregon.
Yes, congratulations to all of you! The story was covered by The World newspaper business reporter Nate Traylor and you can read at
http://www.theworldlink.com/articles/2010/03/29/news/doc4bad9f3087ab0094329940.txt
Michelle M. Winner, Vice President and Maralyn D. Hill, President
International Food Wine & Travel Writers Association
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